The future of clean is green
Imagine a cleaning product that is effective, safe, green – and works for weeks.
Probiotics are making their way into the cleaning aisle as a green alternative to
conventional hard-surface cleaners.
Find out how probiotic technology is the future.
Benefits of probiotic cleaning
Consumer interest in safer, more effective and greener cleaning products is growing, and even more so during the current COVID-19 pandemic. This is where probiotic cleaning comes in.
Using beneficial bacteria to achieve a cleaner home, Novozymes launches Microvia™ to enable paradigm shift and shape the future of clean.
- Contains a unique combination of Bacillus bacteria that produce up to almost 70 different cleaning enzymes
- Works naturally to breakdown and remove many different types of residue, including typical food components like starch, protein and fats
- Tackles hidden dirt and grime, even in the tiniest of crevices and fine grooves
- Active for up to seven days after application
- Contributes to the balance of microbiome of the home
Explore our solutions for probiotic cleaning
Consumers know how probiotics improve lives. But do they know how probiotic cleaners can improve their home environment?
We spoke with consumers in the U.S., U.K., Germany and Italy and found they had not heard about probiotic cleaners. With a bit of education though, they were willing to try and even pay extra for the right product.
When it comes to their home environment, many people would agree that cleaner is better. And that’s no surprise, because, for most of human history, we’ve been taught to view the microscopic world – in which germs play a large role – with fear.
In our whitepaper, we take a look at recent research to see what role probiotic products may play in creating a more diverse microbial state.
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