Welcome to a
new world of
clean
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.

The future of clean is green

Imagine a cleaning product that is effective, safe, green – and works for weeks. 
Probiotics are making their way into the cleaning aisle as a green alternative to
conventional hard-surface cleaners.

Find out how probiotic technology is the future.

<22 class=""> What if your multi-surface cleaner could work with your home’s microbiome?
<22 class=""> What if your multi-surface cleaner could work with your home’s microbiome?

With more than 50 years’ experience, we’re ready to help you explore the power of probiotic cleaning.

<22 class=""> How do probiotic cleaners work?
<22 class=""> How do probiotic cleaners work?

Probiotic cleaners continuously remove soil on surfaces for days. What is really going on up close?

Watch this short animation to find out what it looks like when you zoom in on the surface of your kitchen.

<22 class=""> Webinar: The state of the industry
<22 class=""> Webinar: The state of the industry

How is probiotic technology language being shaped? How will companies deliver on what the consumers ask for, with the right solutions and the right benefits?

Here is the latest from our head of microbial cleaning, Clemens Heikaus, Ph.D. Originally presented at the American Cleaning Institute’s Annual Meeting and Industry Conference.

<22 class=""> You are your microbes
<22 class=""> You are your microbes

We are homes to millions of unique and diverse communities which help our bodies function. Jessica Green and Karen Guillemin emphasize the importance of understanding the many microorganisms that make up each and every organism.

Listen to the lesson.

 

Benefits of probiotic cleaning

Consumer interest in safer, more effective and greener cleaning products is growing, and even more so during the current COVID-19 pandemic. This is where probiotic cleaning comes in. 

Using beneficial bacteria to achieve a cleaner home, Novozymes launches Microvia™ to enable paradigm shift and shape the future of clean.

Novozymes Microvia™
  • Contains a unique combination of Bacillus bacteria that produce up to almost 70 different cleaning enzymes
  • Works naturally to breakdown and remove many different types of residue, including typical food components like starch, protein and fats
  • Tackles hidden dirt and grime, even in the tiniest of crevices and fine grooves
  • Active for up to seven days after application
  • Contributes to the balance of microbiome of the home
<11 class=""> Global report on how consumers perceive probiotic cleaners
<11 class=""> Global report on how consumers perceive probiotic cleaners

Consumers know how probiotics improve lives. But do they know how probiotic cleaners can improve their home environment?

We spoke with consumers in the U.S., U.K., Germany and Italy and found they had not heard about probiotic cleaners. With a bit of education though, they were willing to try and even pay extra for the right product.

<11 class=""> Embracing our home microbiome in an over-sanitized society
<11 class=""> Embracing our home microbiome in an over-sanitized society

When it comes to their home environment, many people would agree that cleaner is better. And that’s no surprise, because, for most of human history, we’ve been taught to view the microscopic world – in which germs play a large role – with fear.


In our whitepaper, we take a look at recent research to see what role probiotic products may play in creating a more diverse microbial state.

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